Creative Strategy
ANBO is a Malaysian artisanal beeswax candle crafting business based in Bangsar, Kuala Lumpur. It is a brand that focuses on the idea of sustainability, and all products are sustainable and reusable. The brand was established in 2020 and founded by Anne (Luanne Lim) and Boh. ANBO was named after the combination of the two co-founders.
The proposed campaign is a brand awareness campaign called Real Bees-Ness. The “Bees-Ness” is the combination of the word “bee” and “business”. This brand awareness campaign is surrounding the consumer message of “The Real Bees-ness of Sustainability”. The objective of this creative strategy is to promote and focus on the main unique selling point of ANBO: sustainability.
The overall brand awareness campaign is proposed and segmented into two parts, The first part of the campaign is About My Candle and followed by the second part, GRWM (Vessels ver.).
Poster Series
#SupportLokal #ANBO #Sustainability
